G Adventures is the world’s largest small‑group travel company. Here’s a mix of projects I worked on over my nearly 7 years of being in-house.
Up first, the launch video for The Geluxe Collection — our line of premium trips, built for people who want luxury without losing the adventure.
Yes, we did drag a classically trained violinist around Costa Rica in a purple dress.
For our Bring on the World campaign, we wanted to show that travel doesn't just change the traveller, it connects people across the entire planet.
So we created The World's Guestbook: one physical book, passed from traveller to traveller, staff member to staff member, all around the globe.
Each person who held it added their own story — favourite memories, connections made, moments that changed them.
For Valentine’s Day, we created a social carousel of Love Letters to the World that were an ode to the moments real travellers know best. Each one led up to our new brand tagline, Travel your heart out.
Post Copy:
Forget the roses. 🌹 We’ll take the 5 AM wake-up calls, the street food that makes your eyes water, and the strangers who become family by the third day of the trip.
Our version of a love letter doesn’t come in an envelope. It’s written in dusty boots, missed trains, and the moments that remind you just how big the world is.
Swipe through for a few love letters to the world, from us to you. Then share yours. ✍️
Travel your heart out 💜
How do you promote the launch of one of your biggest yearly sales? Channel your inner space command and blast off with a social video that captures every department getting in on the countdown.
Houston, we have unprofessional (but passionate!) actors.
Women With Wheels is our airport pick-up partner in India, and for International Women's Day, we wanted to tell their story.
They train women to become professional commercial drivers, opening up a career that wasn't open to them before.
Five million rides later, they’re still going strong.
To promote what makes our Antarctica cruises special, this 15-second pre-roll looked to boil things down to three key points: deep exploration, expert leaders, and best-in-class value.
Plus, penguins. Obviously.
A small one: word got back to us that a traveller had lost the limited-edition water bottle from his Antarctica trip after he'd come home.
So our Gear Master sent him a new one — with a letter to go along with it.