Roamies — Michael Turnbull

G Adventures and Hostelworld partnered up to launch a new collection of hostel-based small-group tours for younger, less-experienced travellers, and we were asked to create a brand from scratch to represent it.

We created the following launch video to introduce Roamies to the world. We had the idea to attach both parent companies’ logos to people’s heads as they travelled on tour and hung around hostels, highlighting the product and the partnership at the same time.

Part of bringing this brand to life meant defining its human traits.

Up first, the Brand Characteristics, followed by the Tone of Voice.

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Next, the launch email we sent to our audience to help get the word out.

Lastly, we created a brand new landing page highlighting what Roamies is, why it’s unique, and where in the world travellers can go. Click here to visit the actual page.