G Adventures is the world’s largest small group travel company. Here’s a collection of work I created for the brand.
Up first, the launch video we created to announce our new line of premium trips — The Geluxe Collection.
Yes we did drag a classically trained violinist around Costa Rica in a purple dress.
Next, our 2024 campaign: “Bring on the world”.
Part love letter to real travel, part rallying cry for real travellers, this campaigns captures what makes our adventures the greatest on Earth. The deep cultural experiences. The connections you make with the people you meet. And the good our trips do for communities across the world.
The launch video:
We also created a series of print ads that speak to the pillars of our brand and the campaign — experiences, connection, and meaning — supported by CTAs that highlight how our product makes these possible.
Another piece of the campaign: the World’s Guestbook — a book we created that’s currently travelling around the planet, getting filled with people’s stories of adventure.
What do you do when you’re a travel company during an industry-destroying pandemic? You use that pause as a chance to educate people on the problems caused by mass tourism, and the world-changing benefits responsible travel can have. We called the campaign “Retravel”, and we asked people to reflect, rethink, and relearn how they travel the world.
Part of the campaign included social posts that highlighted lesser-known consequences of modern tourism. Here’s a few we produced.
Below, a couple small, fun things I wrote.
On the left, an April Fool’s email launching our new line of extreme tours. On the right, a print ad highlighting how small group travel gets you closer to your destination.
Here’s a collection of social posts I created for one of G Adventures’ youth travel styles. One follower said they weren’t her type of humour. It’s fine.
