G Adventures is the world’s largest small‑group travel company. Here’s a mix of things I created over my 6+ years of working in-house.
Up first, the launch video we created to announce our new line of premium trips — The Geluxe Collection.
Yes we did drag a classically trained violinist around Costa Rica in a purple dress.
Next, two print ads we created for International Women’s Day that celebrated women breaking barriers in the travel industry.
For Valentine’s Day, we created a social carousel of Love Letters to the World that were an ode to the moments real travellers know best. Each one led up to our new brand tagline, Travel your heart out.
Post Copy:
Forget the roses. 🌹 We’ll take the 5 AM wake-up calls, the street food that makes your eyes water, and the strangers who become family by the third day of the trip.
Our version of a love letter doesn’t come in an envelope. 💌 It’s written in dusty boots, missed trains, and the moments that remind you just how big the world is. 🌎
Swipe through for a few love letters to the world, from us to you. Then share yours. ✍️
Travel your heart out 💜
Another launch video – this time for one of our biggest yearly sales, The Great Adventure Sale.
Houston, we have unprofessional (but passionate!) actors.
Next is a piece from our 2024 “Bring on the world” campaign — the World’s Guestbook.
Celebrating the impact and togetherness of travel, we sent this book around the planet with travellers and staff and asked them to fill it with their love of adventure.
Next up, a couple pieces we created to promote our Antarctica cruises.
On the left, an email that unpacks the perks of our small-ship style of cruising. (Apologies for the serpentine layout — emails are tricky to display properly.)
On the right, a 15-second pre-roll video that showcases the same perks — plus so many penguins.
Below, a couple small, fun projects.
On the left, an April Fool’s email launching our new line of extreme tours. On the right, a print ad highlighting how small group travel brings you closer to the world.
